The internet affords a level of relationship with consumers hitherto unfathomable.
Online marketing has taken the internet by storm. No longer do businesses have to rely on traditional marketing and advertising to get their products/services seen by their target audience. This digital marketing course will teach you a wide range of techniques used in online media and digital tools, helping you implement effective marketing strategies within your company
When you complete this course, you will have a richer understanding of the fundamentals of the new digital marketing landscape and acquire a new set of stories, concepts, skills and tools to help you digitally create, distribute, promote and price products and services.
This course is designed specially to thoroughly explain:
• Principles of Digital Marketing
• Website Development
• Search Engine Optimization (SEO)
• Google AdSense and Affiliate Marketing
• Search Engine Marketing (SEM)
• Social Media Optimization
• Email Marketing
• Online Reputation Management
• Google Analytics In-depth