Marketing Basics (ES069)



“Amazing things will happen when you speak to the consumer.”

Marketing is a complex field that encompasses tons of difference disciplines, strategies, laws, and models. As a result, developing a rudimentary understanding of marketing gets you started on your marketing journey. Our Marketing Introduction module conditions your mind to capture audience of all demographics with tailored campaign that will endear to any product or service. At the end of the program, participants will be able to:

Understand the marketing mix
Use marketing strategies as a tool to drive profitable consumer action
Understand the strategies and tactics organization’s use to position products and services in the market
Write a great copy and decode market analytics
Persuade target audiences to make a purchase


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