Personal Branding (ES083)



The keys to brand success are self-definition, transparency, authenticity and accountability.

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Personal branding defines success as a form of self-packaging

The goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.

This course is designed to take you through:

Defining Yourself
Controlling and Developing Your Image
Personal and Professional Influences
Sharpening Your Brand
Appearance is key
Social Media
Brand Management during a Crisis
Branding Personality Traits


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